This course explores the impact of the Internet, the World Wide Web, and emerging technological innovations on the marketing of goods and services. It examines consumer response to these innovations and factors that lead to the adoption of these new technologies. Students will examine electronic technologies and their impact on marketing strategy, consumer behavior,market segmentation, positioning, and communication strategies in particular. The changing technology environment means that marketers need to understand the way firms interact with the market, and how firms are taking advantage of new technologies to improve their marketing strategies.
- Teacher: Ilham Hassan Fathelrhman Mansour SMS